The search for qualified renters can be challenging for any property owner. No matter the amenities, renters are flooded with a variety of options, making a landlord’s job of leasing exhausting. Any unit vacancy is simply revenue lost. High renter retention not only minimizes losses and stress, but better yet, properties will provide a more consistent stream of revenue. We use countless strategies to boost return on investment (ROI), but here are a few effective marketing tips.